A 360° Dome Experience Marks Pepsi’s Biggest Brand Shift in Over a Decade
In 2024, Pepsi revealed its first major global rebrand in fourteen years, introducing a dynamic new logo and visual identity. To celebrate the momentous occasion in Thailand, the beverage giant partnered with VaynerMedia Thailand to deliver an immersive 360° dome experience titled PEPSI: INTO THE NEW ERA — a multi-city roadshow aimed at engaging Gen Z and igniting social buzz.
Immersive Domes in Five Cities Across Thailand
The Pepsi dome roadshow toured five major cities: Bangkok, Chiang Mai, Khon Kaen, Pattaya, and Hat Yai. Each location featured a striking Pepsi-branded projection dome, strategically placed outside high-traffic shopping centers to attract large crowds and maximize exposure.
- Bangkok: Two domes (12M and 14M) at the iconic CentralWorld plaza
- Chiang Mai, Khon Kaen, Pattaya, Hat Yai: 8M domes at key mall entrances
These domes became instant landmarks, drawing thousands of passersby curious to explore the interactive experience inside.
Dome Specs & Setup
12M Dome – Ultra-Large 360° Immersive Dome
14M Dome – Massive 360° Projection Dome
Interactive 360° Brand Experience: “Into the New Era”
Inside the dome, visitors were invited into a fully immersive audiovisual journey where dynamic projections, motion-reactive visuals, and interactive content allowed them to engage with Pepsi’s new identity in a deeply personal way.
The highlight: attendees could move freely through the dome, interact with generative art projections, and create shareable visual content for social media — turning participants into active storytellers of the campaign.
Designed to Captivate Gen Z
This experiential marketing activation was designed specifically for Gen Z, merging technology, creativity, and pop culture. As Napat Pornratanaraksa, Associate Creative Director at VaynerMedia Thailand, shared:
“We encourage them to discover boundless excitement within our immersive globe, where dynamic visuals and captivating sounds spark fresh inspiration.”
The dome format allowed the campaign to go beyond traditional media and deliver an emotional and memorable brand encounter.
Powered by K-Pop and Cutting-Edge Tech
To further boost visibility, K-pop supergroup Baby Monster was announced as Pepsi’s new ambassadors for the Asia-Pacific region — infusing the dome experience with cultural relevance and star power.
The use of 360° projection domes was central to the campaign’s impact, offering:
- Maximum visibility in crowded urban locations
- High-tech, immersive storytelling space
- Seamless visitor flow and photo-worthy moments
- A versatile platform for brand expression across markets
Why Projection Domes Work for Brand Activations
Projection domes offer a unique advantage for experiential marketing campaigns. They provide:
- Immersive engagement that transforms passive viewers into active participants
- High foot traffic attraction due to their size and visual uniqueness
- Scalable design for different cities and venue types
- Brand memorability through full sensory storytelling
Whether launching a product, celebrating a milestone, or redefining identity — domes allow brands to connect with audiences in new, unforgettable ways.
Project Summary
- Client: Pepsi Thailand
- Agency: VaynerMedia Thailand
- Dome Sizes: 8M, 12M, 14M
- Cities: Bangkok, Chiang Mai, Khon Kaen, Pattaya, Hat Yai
- Focus: Brand reactivation, Gen Z engagement, immersive tech
- Star Power: Baby Monster (K-pop ambassadors)
Want to Launch an Immersive Brand Activation?
Whether you’re a global brand, creative agency, or event producer — Fulldome.pro can help you design unforgettable 360° experiences that drive engagement, visibility, and impact.
